Duration 3 days – 21 hrs
Overview
This training course provides participants with a strong understanding of their market environment, competitors, customers, and product offerings specifically tailored to the Philippine business landscape. It enables employees to confidently articulate product value, position offerings in the Philippine market, respond to customer inquiries, and align solutions with local market needs, trends, and challenges.
Objectives
- Understand the Philippine business landscape, industry trends, and customer behavior.
- Clearly explain their company’s product features, benefits, and unique selling points (USP).
- Identify target markets, customer personas, and high-value segments.
- Analyze competitors and position products strategically.
- Communicate product value effectively to customers and stakeholders.
- Connect product capabilities with real-world customer pain points and local industry challenges.
- Strengthen confidence in presenting, selling, or promoting products in the Philippines.
Audience
- Sales teams
- Business development officers
- Marketing staff
- Product managers
- Customer service and technical support teams
- New hires onboarding into product-focused roles
- Anyone who needs deeper understanding of products and market positioning
Pre- requisites
- No strict prerequisites.
- Basic understanding of the company’s products or services is helpful.
- New hires can join without prior knowledge.
Course Content
Module 1: Understanding the Philippine Market Landscape
- Philippine economic overview and business environment
- Key local industries and growth sectors
- Trends shaping the Philippine market (digitalization, fintech, logistics, etc.)
- Customer behavior and buying patterns in the Philippines
Module 2: Target Market Segmentation
- Defining customer segments and personas
- B2B vs. B2C customer journeys
- Identifying high-value segments
- Understanding customer needs, pain points, and motivations
Module 3: Product Deep Dive – Features, Functions & Benefits
- Product overview and core components
- Features vs. benefits vs. value
- Translating technical features into business value
- Product use cases and real-life scenarios
Module 4: Unique Selling Proposition (USP) & Value Positioning
- Identifying product strengths
- Articulating the competitive advantage
- Crafting product positioning statements
- Messaging frameworks for customer conversations
Module 5: Competitive Landscape (Philippines)
- Identifying major competitors in the PH market
- Comparing features, pricing, and positioning
- Strengths & weaknesses analysis
- How to respond to competitor objections
Module 6: Effective Product Communication
- How to explain the product clearly and concisely
- Avoiding jargon and technical overload
- Handling customer questions confidently
- Product storytelling techniques
Module 7: Mapping Product to Customer Pain Points
- Understanding real customer challenges by sector
- Aligning product features to solve customer needs
- Case studies from PH companies
- Consultation-style customer conversations
Module 8: Product Demo Preparation (Optional)
- How to conduct a simple demo or product walkthrough
- Creating demo scripts
- Avoiding common demo mistakes
- Setting expectations with clients
Module 9: Practical Activities & Case Exercises
- Market segmentation group activity
- Competitor comparison workshop
- Product pitch and role-playing session
- Real-world scenarios using local PH examples
Module 10: Action Plan
- How to keep product knowledge updated
- Personal plan for continuous learning
- Knowledge-sharing strategies within the team
