Generative AI for FMCG is a practical and approachable training program designed to help Fast-Moving Consumer Goods (FMCG) professionals understand and apply generative AI to everyday business activities. Rather than focusing on complex technical concepts, the course shows participants how AI can become a practical workplace assistant for improving productivity, creating content, analyzing information, and supporting better business decisions.
Duration 1 days – 7 hrs
Overview
The Generative AI for FMCG Training is a practical, beginner-friendly, and highly interactive 1-day program designed to help Fast-Moving Consumer Goods (FMCG) professionals discover how generative AI can become a useful workplace assistant. The training focuses on practical, non-technical applications that can help teams save time, improve creativity, simplify routine tasks, and communicate more effectively.
Using relatable examples, live demonstrations, guided activities, and role-specific exercises, participants will explore how generative AI tools such as ChatGPT, Microsoft Copilot, Canva AI, and Perplexity AI can be applied to everyday FMCG activities. The course avoids unnecessary technical complexity and instead focuses on showing participants what AI can do, how to use it effectively, and where it can add value to their roles.
Participants will discover practical AI applications across key FMCG functions, including Sales, Marketing, Human Resources, Supply Chain, Production, Research and Development (R&D), Innovation, and Customer Service. Depending on their roles, learners will practice using AI to create marketing content, develop product descriptions, prepare HR materials, summarize reports, generate standard operating procedures, respond to customer concerns, research trends, and support innovation activities.
A key focus of the training is effective prompting. Participants will learn how to communicate with AI clearly by providing the right context, instructions, tone, and desired output. Through hands-on exercises, they will practice refining prompts and evaluating AI-generated responses to produce more accurate, relevant, and useful results.
The course also encourages participants to identify repetitive or time-consuming tasks within their own roles that could potentially be improved with AI. Through group activities and role-based challenges, learners will transform common workplace tasks into practical AI-assisted solutions and explore how AI can complement—not replace—their existing knowledge and expertise.
Responsible AI adoption is an important part of the program. Participants will discuss AI ethics, data privacy, confidentiality, bias, accuracy, copyright considerations, and human oversight. They will learn why sensitive company or customer information should be handled carefully and why AI-generated content should always be reviewed before being used in professional settings.
By the end of the Generative AI for FMCG Training, participants will have hands-on experience with accessible AI tools and a clearer understanding of how generative AI can support their daily responsibilities. More importantly, they will leave with practical ideas and confidence to begin using AI as a helpful new teammate for improving productivity, creativity, communication, and efficiency across their FMCG workflows.
Learning Objectives
- Understand what Generative AI is and its relevance to everyday tasks
- Identify how AI can support specific roles in the FMCG industry
- Gain hands-on experience using AI tools like ChatGPT, Perplexity AI, Canva AI, and Microsoft Copilot
- Discover ways to enhance creativity, productivity, and communication using AI
- Discuss ethical considerations and best practices in AI adoption
Audience
- Sales and Marketing Teams
- Human Resources Professionals
- Supply Chain and Production Staff
- R&D and Innovation Teams
- Customer Service Representatives
- FMCG professionals who are curious but not technically inclined
Prerequisites
- Basic computer and internet usage skills
- No prior AI or technical experience required
Course Content
Session 1: What is Generative AI?
- AI as a helpful colleague: Stories from real workplace examples
- What is Generative AI, really?
- How it’s used in companies like Nestlé and Unilever
- Group Activity: “What’s one boring task at work you wish AI could help with?”
Session 2: How People Like You Use AI
- Role-specific success stories (Marketing, Sales, HR, etc.)
- Activity: Write a product post with AI
- Worksheet: Before-and-after AI story for your job
Session 3: Let’s Try It – Hands-on AI Tools
- Prompt writing and fine-tuning responses
- Live demo: ChatGPT, Canva AI, Perplexity AI
- Activity: Draft a performance review story using AI
Session 4: Departmental Applications
Choose breakout tracks based on participant roles:
- Sales & Marketing: Campaign content, product blurbs
- HR: JD creation, onboarding materials, FAQs
- Supply Chain: SOP generation, report summaries
- Customer Service: Complaint replies, chatbot use
- R&D: Trend scouting, innovation summaries
Each track includes a live tool walkthrough and group exercise.
Session 5: Responsible AI & Wrap-Up
- How to start using AI at work
- AI ethics, data privacy, and bias awareness
- Capstone Group Activity: Propose an AI-driven solution for a common task
- Q&A, sharing insights, and closing remarks
