Duration 3 days – 21 hrs
Overview
This training course is designed to enhance participants’ interpersonal communication and digital communication strategies in the modern workplace.
It focuses on developing effective verbal, non-verbal, and written communication skills while integrating social media management best practices for professional and organizational branding.
Participants will learn how to craft messages that resonate, engage audiences across platforms, and maintain a positive and credible online presence aligned with business goals.
Objectives
- Demonstrate effective communication techniques for workplace and digital interactions.
- Identify barriers to communication and apply strategies to overcome them.
- Craft professional written and visual content suitable for social media platforms.
- Develop and manage a social media content calendar aligned with brand objectives.
- Apply ethical and responsible social media practices for personal and corporate communication.
- Improve collaboration, persuasion, and audience engagement skills both offline and online.
Target Audience
- Professionals seeking to enhance communication and digital branding skills.
- Marketing, PR, and communications personnel.
- Entrepreneurs and freelancers managing online presence.
- Frontline staff and managers responsible for public or customer engagement.
- Anyone who wants to improve workplace communication and online credibility.
Prerequisites
- Basic understanding of social media platforms (e.g., Facebook, LinkedIn, Instagram).
- No formal background in communication or marketing is required.
- Participants should bring examples of existing communication materials or online pages (optional).
Course Outline
Module 1: Fundamentals of Effective Communication
- Elements of communication and communication process
- Types of communication: verbal, non-verbal, and written
- Barriers to communication and how to overcome them
- Building confidence and clarity in message delivery
- Active listening and empathy in communication
Module 2: Professional and Workplace Communication
- Communicating with impact and professionalism
- Email and chat etiquette in corporate settings
- Presentation and storytelling techniques
- Handling difficult conversations and feedback
- Team communication and collaboration strategies
Module 3: Social Media and Digital Communication Essential
- Role of social media in professional and corporate communication
- Overview of major platforms (Facebook, Instagram, LinkedIn, X, TikTok)
- Understanding algorithms, engagement, and audience behavior
- Developing a consistent tone and brand voice
Module 4: Content Creation and Management
- Planning a content calendar
- Crafting engaging captions and posts
- Visual storytelling and basic design principles
- Using analytics to measure content performance
- Tools for scheduling and monitoring (e.g., Canva, Buffer, Meta Suite)
Module 5: Personal Branding and Corporate Reputation
- Building a credible personal and professional brand
- Managing online identity and reputation
- Case studies of successful social media personalities and brands
- Social media crisis management and response
Module 6: Ethics, Security, and Legal Considerations
- Responsible posting and digital citizenship
- Privacy, confidentiality, and data protection in online communications
- Understanding copyright and content ownership
- Company policies and social media governance
Module 7: Practical Workshop and Capstone Activity
- Developing a short communication strategy or content plan
- Peer review and trainer feedback
- Presenting your social media campaign or communication pitch
