AI Marketing Training is a practical program designed to help marketing professionals understand and apply artificial intelligence, generative AI, and AI-powered marketing tools to modern marketing strategies. The course focuses on real-world applications that can help businesses improve content creation, understand customers, optimize campaigns, automate repetitive activities, and make more informed marketing decisions.
Duration 3 days – 21 hrs
Overview
This enhanced 3-day AI Marketing Training Program is designed to elevate your marketing team’s skills using free or freemium AI tools. Focused on hands-on learning, industry relevance, and non-overwhelming depth, this training caters to intermediate marketers with practical responsibilities.
Learning Objectives
By the end of the AI Marketing Training, participants will be able to:
- Understand the fundamentals of artificial intelligence and generative AI and their applications in modern marketing.
- Identify practical AI use cases for content creation, campaign planning, customer engagement, and marketing research.
- Create effective AI prompts for generating marketing content with appropriate tone, style, format, and audience focus.
- Use AI tools such as ChatGPT, Canva, Gemini, and other accessible platforms to support everyday marketing tasks.
- Generate marketing content including social media captions, email copy, product descriptions, campaign ideas, and promotional materials.
- Apply AI-assisted techniques to develop audience personas and tailor marketing messages to different customer segments.
- Create structured content calendars and campaign plans using AI and productivity tools.
- Research market trends, competitors, and content opportunities using tools such as Google Trends and Meta Ad Library.
- Select and incorporate appropriate royalty-free images, videos, and other digital assets into marketing campaigns.
- Develop consistent marketing campaigns by aligning messaging, visuals, audience, and campaign objectives.
- Explore AI-powered video creation tools for developing promotional and social media content.
- Evaluate and refine AI-generated outputs to improve accuracy, relevance, creativity, brand consistency, and quality.
- Identify ways to integrate AI tools into existing marketing workflows while maintaining human creativity and strategic judgment.
- Understand responsible AI marketing practices, including data privacy, content accuracy, copyright considerations, and ethical use of AI.
- Develop and present a complete AI-assisted marketing campaign based on a realistic business scenario.
Target Audience
This course is designed for marketing professionals and business teams who want to use AI tools to improve their daily marketing activities without requiring programming or advanced technical knowledge.
- Marketing Professionals: Marketers who want to use AI for content creation, campaign planning, audience research, and marketing productivity.
- Digital Marketing Specialists: Professionals working in digital campaigns, social media, online advertising, and digital content who want to integrate AI into their workflows.
- Social Media Managers: Individuals responsible for creating social media content, captions, visuals, content calendars, and audience engagement.
- Content Creators and Copywriters: Professionals who want to use generative AI to support ideation, copywriting, content planning, and creative development.
- Brand and Communications Teams: Professionals seeking to create consistent messaging, promotional materials, and communication campaigns using AI-assisted tools.
- Sales and Marketing Teams: Teams that want to use AI to develop product messaging, promotional content, customer-focused communications, and campaign materials.
- Marketing Managers and Team Leaders: Managers responsible for improving marketing productivity, planning campaigns, and identifying practical AI applications for their teams.
- Small Business Owners and Entrepreneurs: Business owners who want to use affordable or free AI tools to create marketing content and manage campaigns with limited resources.
- Advertising Professionals: Individuals involved in advertising and promotional campaigns who want to explore AI-assisted content creation, competitor research, and campaign development.
- PR and Communications Professionals: Professionals who create announcements, promotional messages, emails, and other communication materials.
- Freelance Marketers and Consultants: Independent professionals who want to expand their marketing toolkit and deliver AI-assisted services to clients.
- Intermediate Marketing Practitioners: Marketing professionals with existing practical experience who want to incorporate AI into their current workflows and improve productivity.
- Professionals New to AI Marketing: Individuals with little or no previous experience using AI for marketing who want a practical, non-technical introduction to AI-powered marketing tools.
AI Tool Stack: Free or Practical Tools
- ChatGPT (Free/Plus): Prompt-based ideation, email copy, captions
- Canva Free + Magic Write: Social visuals and captions
- Pixabay / Pexels / Unsplash: Royalty-free images and video for content
- Lumen5 / InVideo (Freemium): AI turns scripts into videos (for social ads, promos)
- Google Trends / Meta Ad Library: Trending topics, competitor ad research
- Google Sheets or Buffer : Content calendars, segment planning
Course Outline
Day 1: Think Like an AI Marketer
Theme: Awareness, Prompt Mastery, and Basic Content Creation
Key Outcomes: Understand AI basics, write prompts, generate multi-format content
Modules:
- Icebreaker: AI IQ and Trends (Google Trends + Meta Library)
- Introduction to Generative AI and Marketing Use Cases
- Prompt Engineering Basics (tone, format, style)
- ChatGPT in Action: Create caption, email, product descriptions
- Canva Magic Write for Social Visuals + Captioning
- Mini Workshop: Generate Feed Launch Pack (Poster + Copy)
- Peer Review: Prompt vs Output Tuning
- Reflection: ‘What did I build today?’
Day 2: Campaign Building + Workflow Mapping
Theme: Personalization + Planning for Real-World Campaigns
Key Outcomes: Tailor content per audience, map a 1-week campaign
- Quiz Game Review: ‘Prompt or Not Prompt?’
- Audience Segmentation Logic (Personas: Farmers, Retailers, Distributors)
- Content Calendar Planning using Google Sheets + Gemini
- Royalty-Free Assets: Curation with Pixabay, Pexels
- Canva Editing Deep Dive
- Workshop: Plan + Build a Week-long Content Campaign
- Review: Share & Tweak per persona
- Reflection: ‘How can I apply this to our current products?’
Day 3: Final Build + Presentation
Theme: Bringing Everything Together into a Full Campaign
Key Outcomes: Independently build and present an AI-powered campaign
- Final Briefing: Choose Real Scenario (Product Launch, Agri Fair, Distributor Pack)
- Independent or Team Build Time: Poster, Caption, Email, Simple Calendar
- Peer + Trainer Feedback: Message + Visual Consistency
- Mini-Demo: Intro to Lumen5 / InVideo AI Video Tools
- Wrap-Up Discussion: Sustaining AI in Daily Marketing
What’s Included
- Editable Prompt Template Pack
- Campaign Calendar Sheet (Google Sheets)
- Content Creation SOP (PDF)
- Free Tools List with Links
- Hands-On Live Guidance and Activities
