Duration 3 days – 21 hrs

 

Overview

This 3-day, hands-on AI Marketing program focuses on immediate business impact: producing launch-ready Facebook-first campaigns for flagship SKUs and events (e.g., Fiestag 2025) while creating workflows that improve productivity long-term.

It addresses EDL’s stated needs from the Training Needs Assessment: faster execution, integrated content creation + strategy, clear workflows, and ethical, compliant AI use.

 

Objectives

• Understand AI’s role in enhancing marketing strategies
• Recognize opportunities to integrate AI in current EDL campaigns
• Apply ethical AI practices in content and campaign creation
• Structure prompts using the Role–Task–Format–Tone (RTFT) framework
• Generate consistent, engaging captions and visuals for Facebook campaigns
• Customize AI prompts to reflect EDL’s brand tone and messaging
• Create detailed customer persona profiles
• Match content style and tone to audience needs
• Adapt assets for different personas using AI tools
• Build a 7-day Facebook campaign calendar using AI-generated assets
• Align campaign timing with events and product launches
• Incorporate boosted posts, reels, and community engagement tactics
• Link digital campaigns with offline activations
• Design event materials aligned with brand guidelines
• Coordinate posting schedules with event timelines
• Assemble creative assets and messaging into a cohesive campaign pitch
• Deliver persuasive presentations to management
• Apply quick-turn data insights to refine campaigns

 

Target Audience 

• Brand Managers
•  Product Managers
• Social Media Officers
• Creatives
• R&D

 

Prerequisites 

• Basic understanding of marketing concepts and social media platforms (especially Facebook).
• Familiarity with using common digital tools (e.g., Google Sheets, Canva).
• No prior AI knowledge required.

 

Course Outline 

 

Day 1: AI Foundations & Prompting for Marketing

• Build AI literacy and understand its role in modern marketing
• Introduction to AI tools: ChatGPT, Canva Magic Write, Gemini
• Ethical AI practices in marketing
• Prompt engineering using the Role–Task–Format–Tone (RTFT) framework
• Hands-on: Create captions, visuals, and copy for Facebook-first campaigns

 

Day 2: Workflow & Personalization

• Persona mapping and customer segmentation (e.g., farmers, retailers, hobbyists)
• Adapting content style and tone for different audiences
• AI-assisted personalization techniques
• Event-linked campaign planning
• Build a 1-week campaign calendar with AI-generated assets

 

Day 3: Management-Ready Campaign Pitch

• Integration of offline events (e.g., Fiestag, expos) into digital campaigns
• Design event materials with AI (posters, booth visuals, signage)
• Assemble a launch-ready campaign with creative assets and messaging
• Team presentations to decision-makers (management pitch simulation)
• Apply quick-turn data insights for campaign optimization