Duration 3 days – 21 hrs
Overview
This 3-day, hands-on AI Marketing program focuses on immediate business impact: producing launch-ready Facebook-first campaigns for flagship SKUs and events (e.g., Fiestag 2025) while creating workflows that improve productivity long-term.
It addresses EDL’s stated needs from the Training Needs Assessment: faster execution, integrated content creation + strategy, clear workflows, and ethical, compliant AI use.
Objectives
- Understand AI’s role in enhancing marketing strategies
- Recognize opportunities to integrate AI in current EDL campaigns
- Apply ethical AI practices in content and campaign creation
- Structure prompts using the Role–Task–Format–Tone (RTFT) framework
- Generate consistent, engaging captions and visuals for Facebook campaigns
- Customize AI prompts to reflect EDL’s brand tone and messaging
- Create detailed customer persona profiles
- Match content style and tone to audience needs
- Adapt assets for different personas using AI tools
- Build a 7-day Facebook campaign calendar using AI-generated assets
- Align campaign timing with events and product launches
- Incorporate boosted posts, reels, and community engagement tactics
- Link digital campaigns with offline activations
- Design event materials aligned with brand guidelines
- Coordinate posting schedules with event timelines
- Assemble creative assets and messaging into a cohesive campaign pitch
- Deliver persuasive presentations to management
- Apply quick-turn data insights to refine campaigns
Target Audience
- Brand Managers
- Product Managers
- Social Media Officers
- Creatives
- R&D
Prerequisites
- Basic understanding of marketing concepts and social media platforms (especially Facebook).
- Familiarity with using common digital tools (e.g., Google Sheets, Canva).
- No prior AI knowledge required.
Course Outline
Day 1: AI Foundations & Prompting for Marketing
- Build AI literacy and understand its role in modern marketing
- Introduction to AI tools: ChatGPT, Canva Magic Write, Gemini
- Ethical AI practices in marketing
- Prompt engineering using the Role–Task–Format–Tone (RTFT) framework
- Hands-on: Create captions, visuals, and copy for Facebook-first campaigns
Day 2: Workflow & Personalization
- Persona mapping and customer segmentation (e.g., farmers, retailers, hobbyists)
- Adapting content style and tone for different audiences
- AI-assisted personalization techniques
- Event-linked campaign planning
- Build a 1-week campaign calendar with AI-generated assets
Day 3: Management-Ready Campaign Pitch
- Integration of offline events (e.g., Fiestag, expos) into digital campaigns
- Design event materials with AI (posters, booth visuals, signage)
- Assemble a launch-ready campaign with creative assets and messaging
- Team presentations to decision-makers (management pitch simulation)
- Apply quick-turn data insights for campaign optimization
