Duration 1 day – 7 hrs
Overview
This 1-day intensive training equips Property Specialists (PS) and Sales Managers with practical digital marketing tools to effectively promote the brand using social media. The program focuses on foundational strategies, content creation, audience targeting, lead generation, and performance optimization tailored to the real estate industry.
Participants will gain hands-on knowledge on how to position themselves as credible property advisors online while supporting the company’s brand objectives.
Objectives
- Understand the role of digital marketing in real estate sales.
- Align personal branding with the company’s brand identity.
- Identify and define their target market and marketing persona.
- Create engaging real estate content that drives traction.
- Apply basic lead generation techniques using social media.
- Develop a simple 30-day action plan for consistent online presence.
Audience
- New Property Specialists (Primary audience)
- Existing Property Specialists
- Sales Managers
- Team Leaders supporting PS
Prerequisites
- Active social media account (Facebook required; Instagram/TikTok optional)
- Basic familiarity with posting and messaging on social media
- Mobile phone and/or laptop during training
- Willingness to participate in activities and content workshops
Course Outline
Module 1: Digital Marketing in Real Estate
- Why Digital Marketing Matters for Property Specialists
- Current Digital Behavior of Property Buyers
- Social Media as a Sales Tool
- The Role of PS as Brand Ambassadors
Activity: Digital Presence Self-Assessment
Module 2: Personal Branding & Market Positioning
- Building Credibility as a Property Specialist
- Aligning Personal Brand with Company Brand
- Identifying Your Target Audience
- Creating a Buyer Persona
Workshop: Create Your Ideal Client Profile
Module 3: Social Media Strategy for Property Specialists
- Choosing the Right Platforms (Facebook, Instagram, TikTok)
- Content Types That Attract Buyers
- Educational vs Promotional vs Engagement Content
- The 80/20 Content Rule
- Posting for Traction & Engagement
Workshop: Draft 3 Sample Posts (Value, Listing, Engagement)
Module 4: Content Creation That Converts
- Writing Effective Captions
- Basic Copywriting for Real Estate
- Using Hooks and Call-to-Action (CTA)
- Visual Best Practices (Photos, Reels, Short Videos)
- Common Mistakes to Avoid
Activity: Improve & Rewrite a Sample Post
Module 5: Lead Generation & Online Prospecting
- Turning Engagement into Inquiries
- Handling Online Messages Professionally
- Basic Social Media Lead Funnel
- Introduction to Boosting Posts (Overview Only)
Module 6: Consistency & Action Planning
- Creating a Simple 30-Day Content Plan
- Time Management for Busy Property Specialists
- Measuring Basic Metrics (Reach, Engagement, Messages)
- Commitment & Implementation Plan
Final Workshop: Create Your 30-Day Social Media Action Plan
