Duration 3 days – 21 hrs

 

Overview

 

This enhanced 3-day AI Marketing Training Program is designed to elevate your marketing team’s skills using free or freemium AI tools. Focused on hands-on learning, industry relevance, and non-overwhelming depth, this training caters to intermediate marketers with practical responsibilities.

 

AI Tool Stack: Free or Practical Tools

 

• ChatGPT (Free/Plus): Prompt-based ideation, email copy, captions
• Canva Free + Magic Write: Social visuals and captions
• Pixabay / Pexels / Unsplash: Royalty-free images and video for content
• Lumen5 / InVideo (Freemium): AI turns scripts into videos (for social ads, promos)
• Google Trends / Meta Ad Library: Trending topics, competitor ad research
• Google Sheets or Buffer : Content calendars, segment planning

Course Outline 

Day 1: Think Like an AI Marketer

 

Theme: Awareness, Prompt Mastery, and Basic Content Creation

Key Outcomes: Understand AI basics, write prompts, generate multi-format content

Modules:

 

• Icebreaker: AI IQ and Trends (Google Trends + Meta Library)
• Introduction to Generative AI and Marketing Use Cases
• Prompt Engineering Basics (tone, format, style)
• ChatGPT in Action: Create caption, email, product descriptions
• Canva Magic Write for Social Visuals + Captioning
• Mini Workshop: Generate Feed Launch Pack (Poster + Copy)
• Peer Review: Prompt vs Output Tuning
• Reflection: ‘What did I build today?’

Day 2: Campaign Building + Workflow Mapping

 

Theme: Personalization + Planning for Real-World Campaigns

Key Outcomes: Tailor content per audience, map a 1-week campaign

 

• Quiz Game Review: ‘Prompt or Not Prompt?’
• Audience Segmentation Logic (Personas: Farmers, Retailers, Distributors)
• Content Calendar Planning using Google Sheets + Gemini
• Royalty-Free Assets: Curation with Pixabay, Pexels
• Canva Editing Deep Dive
• Workshop: Plan + Build a Week-long Content Campaign
• Review: Share & Tweak per persona
• Reflection: ‘How can I apply this to our current products?’

Day 3: Final Build + Presentation

Theme: Bringing Everything Together into a Full Campaign

Key Outcomes: Independently build and present an AI-powered campaign

 

• Final Briefing: Choose Real Scenario (Product Launch, Agri Fair, Distributor Pack)
• Independent or Team Build Time: Poster, Caption, Email, Simple Calendar
• Peer + Trainer Feedback: Message + Visual Consistency
• Mini-Demo: Intro to Lumen5 / InVideo AI Video Tools
• Wrap-Up Discussion: Sustaining AI in Daily Marketing

 

What’s Included

 

• Editable Prompt Template Pack
• Campaign Calendar Sheet (Google Sheets)
• Content Creation SOP (PDF)
• Free Tools List with Links
• Hands-On Live Guidance and Activities