Duration 3 days – 21 hrs
Overview
This enhanced 3-day AI Marketing Training Program is designed to elevate your marketing team’s skills using free or freemium AI tools. Focused on hands-on learning, industry relevance, and non-overwhelming depth, this training caters to intermediate marketers with practical responsibilities.
AI Tool Stack: Free or Practical Tools
- ChatGPT (Free/Plus): Prompt-based ideation, email copy, captions
- Canva Free + Magic Write: Social visuals and captions
- Pixabay / Pexels / Unsplash: Royalty-free images and video for content
- Lumen5 / InVideo (Freemium): AI turns scripts into videos (for social ads, promos)
- Google Trends / Meta Ad Library: Trending topics, competitor ad research
- Google Sheets or Buffer : Content calendars, segment planning
Course Outline
Day 1: Think Like an AI Marketer
Theme: Awareness, Prompt Mastery, and Basic Content Creation
Key Outcomes: Understand AI basics, write prompts, generate multi-format content
Modules:
- Icebreaker: AI IQ and Trends (Google Trends + Meta Library)
- Introduction to Generative AI and Marketing Use Cases
- Prompt Engineering Basics (tone, format, style)
- ChatGPT in Action: Create caption, email, product descriptions
- Canva Magic Write for Social Visuals + Captioning
- Mini Workshop: Generate Feed Launch Pack (Poster + Copy)
- Peer Review: Prompt vs Output Tuning
- Reflection: ‘What did I build today?’
Day 2: Campaign Building + Workflow Mapping
Theme: Personalization + Planning for Real-World Campaigns
Key Outcomes: Tailor content per audience, map a 1-week campaign
- Quiz Game Review: ‘Prompt or Not Prompt?’
- Audience Segmentation Logic (Personas: Farmers, Retailers, Distributors)
- Content Calendar Planning using Google Sheets + Gemini
- Royalty-Free Assets: Curation with Pixabay, Pexels
- Canva Editing Deep Dive
- Workshop: Plan + Build a Week-long Content Campaign
- Review: Share & Tweak per persona
- Reflection: ‘How can I apply this to our current products?’
Day 3: Final Build + Presentation
Theme: Bringing Everything Together into a Full Campaign
Key Outcomes: Independently build and present an AI-powered campaign
- Final Briefing: Choose Real Scenario (Product Launch, Agri Fair, Distributor Pack)
- Independent or Team Build Time: Poster, Caption, Email, Simple Calendar
- Peer + Trainer Feedback: Message + Visual Consistency
- Mini-Demo: Intro to Lumen5 / InVideo AI Video Tools
- Wrap-Up Discussion: Sustaining AI in Daily Marketing
What’s Included
- Editable Prompt Template Pack
- Campaign Calendar Sheet (Google Sheets)
- Content Creation SOP (PDF)
- Free Tools List with Links
- Hands-On Live Guidance and Activities
