Duration 2 days – 14 hrs
Overview
This hands-on training course is designed for lead generation managers and marketers who want to take control of their brand’s online presence and drive sustainable, organic growth through SEO. The course bridges the gap between social media marketing and search engine optimization, helping participants understand how SEO works, how to align SEO efforts with lead generation goals, and how to implement SEO strategies using tools and platforms like Word Press without writing code.
Participants will learn how to research keywords, optimize content, structure websites, use SEO tools, and develop long-term SEO strategies that align with business KPIs and brand positioning
Objectives
- Understand the fundamentals of SEO and how it impacts lead generation
- Identify high-intent keywords that align with sales funnels
- Optimize WordPress websites and content for search engines without coding
- Use tools like Google Search Console, Google Analytics, and SEO plugins effectively
- Audit websites and develop an SEO improvement roadmap
- Create a content plan that supports brand ownership and lead conversion
- Track SEO performance and align it with business goals
Audience
- Lead Generation Managers
- Digital Marketing Managers
- Content Marketing Specialists
- Non-technical Marketing Team Members
Prerequisites
- Basic understanding of digital marketing and social media
- Familiarity with using WordPress or similar CMS (no coding required)
- Experience with managing or contributing to online content is a plus
Course Outline
Module 1: Introduction to SEO for Lead Generation
- What is SEO? An Introduction.
- All About Search Engines
- SEO Basics: What Metrics Should You Look At?
- How SEO complements social media and paid marketing
Module 2: Content Strategy for Brand Authority & Lead Capture
- Content types that drive traffic and leads
- Creating SEO content briefs and content clusters
- Blog optimization and lead magnet integration
- Case study: High-converting SEO blog examples
Module 3: Content Optimization & On-Page SEO: Turning Lookers Into Bookers
- Introduction to On-Page SEO
- The Exact 9 Steps To Creating Content That Ranks
- Keyword Research & Competition Analysis
- On-Page Optimization: Anatomy of a Fully-Optimized Page
- Optimizing page titles, headers, and meta descriptions
- Image optimization and alt tags
- URL structure and internal linking
- Using SEO plugins (like Yoast or Rank Math)
- 6 Steps To A High-Converting Page
Module 4: Technical SEO Simplified for Non-Coders
- What is technical SEO and Why It Matters
- Site structure and crawlability
- Website Hierarchy: How to Make Your Site Easy To Use & To Navigate
- XML Sitemaps
- How to Properly Resize and Compress Images
- Caching
- SSL and Website Security
- Tools: Screaming Frog, Ahrefs, Google Search Console, WordPress Plugins
Module 5: Off-Page SEO and Link Building
- Introduction to Off-Page SEO
- What Are Links & How Do They Work?
- The Different Kinds Of Links
- Evaluating Link Opportunities
- Building Citation or Directory Links
- Running An Outreach Campaign
- Local SEO basics
Module 6: SEO & AI
- The Impact of AI in SEO
- AI Prompts and Use Cases To Supercharge Your SEO Workflow
- AI-Powered Content Creation
- Introduction to SEO Automation
Module 6: SEO Analytics & Reporting
- Key SEO KPIs to track
- Setting up Google Analytics and Google Search Console
- Measuring SEO performance and ROI
- Creating reports that support business decisions
Module 7: Building Your SEO Action Plan
- Performing a basic SEO audit
- Setting short-term and long-term goals
- Prioritizing SEO tasks based on effort vs impact
- Team roles and ongoing SEO workflow
