Duration 1 days – 7 hrs
Overview
This 1-day, hands-on training introduces FMCG professionals to the practical applications of Generative AI in their daily work. Using relatable stories, interactive exercises, and live demonstrations, the course demystifies AI and empowers participants to use tools like ChatGPT, Canva AI, Microsoft Copilot, and Perplexity AI. Designed for non-tech-savvy teams, it focuses on real-world use cases across Marketing, Sales, HR, Supply Chain, R&D, and Customer Service.
Objectives
- Understand what Generative AI is and its relevance to everyday tasks
- Identify how AI can support specific roles in the FMCG industry
- Gain hands-on experience using AI tools like ChatGPT, Perplexity AI, Canva AI, and Microsoft Copilot
- Discover ways to enhance creativity, productivity, and communication using AI
- Discuss ethical considerations and best practices in AI adoption
Audience
- Sales and Marketing Teams
- Human Resources Professionals
- Supply Chain and Production Staff
- R&D and Innovation Teams
- Customer Service Representatives
- FMCG professionals who are curious but not technically inclined
Prerequisites
- Basic computer and internet usage skills
- No prior AI or technical experience required
Course Content
Session 1: What is Generative AI?
- AI as a helpful colleague: Stories from real workplace examples
- What is Generative AI, really?
- How it’s used in companies like Nestlé and Unilever
- Group Activity: “What’s one boring task at work you wish AI could help with?”
Session 2: How People Like You Use AI
- Role-specific success stories (Marketing, Sales, HR, etc.)
- Activity: Write a product post with AI
- Worksheet: Before-and-after AI story for your job
Session 3: Let’s Try It – Hands-on AI Tools
- Prompt writing and fine-tuning responses
- Live demo: ChatGPT, Canva AI, Perplexity AI
- Activity: Draft a performance review story using AI
Session 4: Departmental Applications
Choose breakout tracks based on participant roles:
- Sales & Marketing: Campaign content, product blurbs
- HR: JD creation, onboarding materials, FAQs
- Supply Chain: SOP generation, report summaries
- Customer Service: Complaint replies, chatbot use
- R&D: Trend scouting, innovation summaries
Each track includes a live tool walkthrough and group exercise.
Session 5: Responsible AI & Wrap-Up
- How to start using AI at work
- AI ethics, data privacy, and bias awareness
- Capstone Group Activity: Propose an AI-driven solution for a common task
- Q&A, sharing insights, and closing remarks
