Duration 3 Days – 21 hrs.
Overview
The Complete Sales Skills Master Class – Sales Marketing B2B Training Course is a comprehensive and practical program designed to equip professionals with modern business-to-business (B2B) sales, marketing, negotiation, and customer relationship management skills. The course focuses on helping participants improve lead generation, strengthen client engagement, increase sales conversions, and build long-term strategic business partnerships.
Participants will learn proven B2B sales methodologies, consultative selling techniques, strategic account management, sales pipeline optimization, digital marketing alignment, customer psychology, and AI-assisted sales productivity tools relevant to modern enterprise selling environments.
This training combines lectures, workshops, role-playing, sales simulations, case studies, and hands-on exercises to help participants confidently manage real-world B2B sales and marketing challenges.
Objectives
- Understand modern B2B sales and marketing strategies
- Apply consultative and solution-based selling techniques
- Improve prospecting, lead generation, and client acquisition processes
- Build effective sales pipelines and account management strategies
- Conduct impactful sales presentations and product demonstrations
- Strengthen negotiation and closing skills
- Manage customer relationships and long-term partnerships
- Align sales and marketing activities for business growth
- Utilize CRM systems and AI-powered sales tools effectively
- Develop scalable sales action plans and performance strategies
Target Audience
- Sales Executives and Account Managers
- Business Development Officers and Managers
- Marketing Professionals
- Customer Relationship Managers
- Corporate Sales Teams
- Entrepreneurs and Business Owners
- Startup Founders
- Technical Sales Professionals
- Client Engagement Teams
Prerequisites
- Basic understanding of business or sales operations
- Good communication and interpersonal skills
- Interest in sales, marketing, customer engagement, or business development
- No advanced sales experience required
Course Outline
Day 1 – Foundations of B2B Sales and Marketing
Module 1: Introduction to B2B Sales and Marketing
- Understanding B2B sales environments
- Differences between B2B and B2C selling
- Modern B2B customer behavior
- The evolving role of sales professionals
- Sales and marketing integration
Module 2: Understanding Products, Services, and Value Propositions
- Product and service positioning
- Identifying business value
- Building compelling value propositions
- Understanding customer pain points
- Competitive differentiation strategies
Module 3: Lead Generation and Prospecting Techniques
- Prospecting fundamentals
- Building target customer profiles
- Cold calling and email outreach strategies
- Social selling and LinkedIn networking
- Referral and partnership strategies
- AI-assisted lead generation tools
Module 4: Consultative and Solution Selling
- Customer needs analysis
- Discovery questioning techniques
- Solution-based sales approaches
- Building trust and credibility
- Mapping solutions to business challenges
Module 5: Communication and Relationship Building
- Professional communication techniques
- Active listening skills
- Building rapport with clients
- Managing client expectations
- Long-term relationship development
Day 2 – Sales Execution, Negotiation, and Customer Engagement
Module 6: Sales Presentation and Product Demonstration Skills
- Structuring effective presentations
- Product demonstration best practices
- Storytelling in sales
- Presenting to decision-makers
- Virtual and hybrid sales presentations
Module 7: Sales Pipeline and Opportunity Management
- Understanding sales funnels and pipelines
- Lead qualification techniques
- Opportunity tracking and forecasting
- Pipeline health management
- CRM fundamentals and workflow management
Module 8: Negotiation and Objection Handling
- Negotiation fundamentals
- Handling pricing discussions
- Managing objections professionally
- Persuasion and influence techniques
- Win-win negotiation strategies
Module 9: Closing Sales and Securing Commitments
- Closing techniques and strategies
- Identifying buying signals
- Managing final discussions
- Proposal and quotation management
- Securing customer commitments
Module 10: Customer Retention and Account Management
- Customer success strategies
- Account growth and upselling
- Managing strategic accounts
- Client retention programs
- Handling customer complaints and escalations
Day 3 – Strategic Sales Growth and AI-Enhanced Selling
Module 11: Sales and Marketing Alignment
- Coordinating sales and marketing campaigns
- Content marketing for B2B sales
- Brand positioning and customer engagement
- Marketing automation fundamentals
- Campaign performance monitoring
Module 12: AI and Technology in Modern Sales
- Introduction to AI in sales and marketing
- AI-powered CRM systems
- Sales automation and productivity tools
- AI-generated emails and proposals
- AI for forecasting and customer analytics
- Responsible AI usage in sales
Module 13: Sales Performance Management
- Sales KPIs and metrics
- Performance analysis and reporting
- Revenue forecasting
- Productivity improvement strategies
- Personal sales effectiveness
Module 14: Practical Workshops and Simulations
- B2B sales role-playing activities
- Client meeting simulations
- Sales negotiation exercises
- Product pitching workshops
- CRM and AI sales tool demonstrations
- Group presentations and feedback sessions
Module 15: Strategic Action Planning
- Building a sales improvement roadmap
- Personal branding and networking
- Developing continuous learning strategies
- Future trends in B2B sales and marketing
- Final workshop recap and action planning
