Market SEO for Lead Generation: Strategy-Driven Optimization for Non-Coders

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Duration 2 days – 14 hrs               

              

Overview

This hands-on training course is designed for lead generation managers and marketers who want to take control of their brand’s online presence and drive sustainable, organic growth through SEO. The course bridges the gap between social media marketing and search engine  optimization, helping participants understand how SEO works, how to align SEO efforts with lead generation goals, and how to implement SEO strategies using tools and platforms like Word Press without writing code.

Participants will learn how to research keywords, optimize content, structure websites, use SEO tools, and develop long-term SEO strategies that align with business KPIs and brand positioning

 

Objectives 

  • Understand the fundamentals of SEO and how it impacts lead generation
  • Identify high-intent keywords that align with sales funnels
  • Optimize WordPress websites and content for search engines without coding
  • Use tools like Google Search Console, Google Analytics, and SEO plugins effectively
  • Audit websites and develop an SEO improvement roadmap
  • Create a content plan that supports brand ownership and lead conversion
  • Track SEO performance and align it with business goals

 

Audience

  • Lead Generation Managers
  • Digital Marketing Managers
  • Content Marketing Specialists
  • Non-technical Marketing Team Members

  

Prerequisites

  • Basic understanding of digital marketing and social media
  • Familiarity with using WordPress or similar CMS (no coding required)
  • Experience with managing or contributing to online content is a plus

 

Course Outline

Module 1: Introduction to SEO for Lead Generation 

  • What is SEO? An Introduction.
  • All About Search Engines
  • SEO Basics: What Metrics Should You Look At?
  • How SEO complements social media and paid marketing

 

Module 2: Content Strategy for Brand Authority & Lead Capture 

  • Content types that drive traffic and leads
  • Creating SEO content briefs and content clusters
  • Blog optimization and lead magnet integration
  • Case study: High-converting SEO blog examples

 

Module 3: Content Optimization & On-Page SEO: Turning Lookers Into Bookers 

  • Introduction to On-Page SEO
  • The Exact 9 Steps To Creating Content That Ranks
  • Keyword Research & Competition Analysis
  • On-Page Optimization: Anatomy of a Fully-Optimized Page
    • Optimizing page titles, headers, and meta descriptions
    • Image optimization and alt tags
    • URL structure and internal linking
    • Using SEO plugins (like Yoast or Rank Math)
  • 6 Steps To A High-Converting Page

 

Module 4: Technical SEO Simplified for Non-Coders 

  • What is technical SEO and Why It Matters
  • Site structure and crawlability
  • Website Hierarchy: How to Make Your Site Easy To Use & To Navigate
  • XML Sitemaps
  • How to Properly Resize and Compress Images
  • Caching
  • SSL and Website Security
  • Tools: Screaming Frog, Ahrefs, Google Search Console, WordPress Plugins

 

Module 5: Off-Page SEO and Link Building 

  • Introduction to Off-Page SEO
  • What Are Links & How Do They Work?
  • The Different Kinds Of Links
  • Evaluating Link Opportunities
  • Building Citation or Directory Links
  • Running An Outreach Campaign
  • Local SEO basics

  

Module 6: SEO & AI 

  • The Impact of AI in SEO
  • AI Prompts and Use Cases To Supercharge Your SEO Workflow
  • AI-Powered Content Creation
  • Introduction to SEO Automation

 

Module 6: SEO Analytics & Reporting 

  • Key SEO KPIs to track
  • Setting up Google Analytics and Google Search Console
  • Measuring SEO performance and ROI
  • Creating reports that support business decisions

 

Module 7: Building Your SEO Action Plan 

  • Performing a basic SEO audit
  • Setting short-term and long-term goals
  • Prioritizing SEO tasks based on effort vs impact
  • Team roles and ongoing SEO workflow

 

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Warehouse Operations and Inventory Management Training Course     Duration 2 Days – 14 hrs.   Overview   This course provides a practical understanding of warehouse operations and inventory management for personnel who supervise, review, or audit warehouse processes. It covers the movement of goods from receiving through dispatch, with emphasis on warehouse layout, storage systems, picking strategies, stock rotation, inventory accuracy, and operational controls.   Participants will learn to identify process weaknesses, investigate stock discrepancies, reduce shrinkage, and interpret warehouse productivity indicators. The course connects day-to-day warehouse activities with the records, controls, and performance measures needed for effective supervision and auditing.   Objectives  

  • Explain warehouse processes and their impact on inventory accuracy and service performance.
  • Evaluate warehouse layouts, storage systems, and product locations.
  • Identify appropriate controls for receiving, put-away, storage, picking, and dispatch.
  • Apply First-In, First-Out (FIFO) and First-Expired, First-Out (FEFO) principles.
  • Compare picking strategies based on order characteristics and operational requirements.
  • Identify causes of inventory discrepancies and recommend corrective actions.
  • Develop a cycle counting approach based on inventory value, movement, and risk.
  • Recognize sources of shrinkage and recommend preventive and detective controls.
  • Interpret warehouse productivity and inventory performance KPIs.
  • Review warehouse processes using supporting records, observations, and control evidence.
        Target Audience  
  • Warehouse supervisors, team leaders, and managers.
  • Inventory controllers and stock control personnel.
  • Logistics and distribution supervisors.
  • Internal auditors and operational compliance personnel.
  • Supply chain and operations professionals.
  • Personnel responsible for reviewing warehouse controls and performance.
  Prerequisites  
  • Basic familiarity with warehouse, logistics, or inventory activities.
  • General understanding of business processes and operational documentation.
  • Basic numerical skills, including percentages and simple calculations.
  • Basic spreadsheet skills are helpful.
  • No prior experience with a specific Warehouse Management System (WMS) is required.
   

Course Outline

  Day 1: Warehouse Processes, Layout, and Storage Controls Module 1: Warehouse Operations and Process Controls  
  • Warehouse roles within the supply chain.
  • End-to-end flow: receiving, put-away, storage, replenishment, picking, packing, and dispatch.
  • Physical stock movement and corresponding system transactions.
  • Responsibilities, authorization, and segregation of duties.
  • Common operational weaknesses and audit evidence.
  Module 2: Warehouse Layout and Storage Systems  
  • Functional zones, movement paths, and space utilization.
  • Receiving, storage, picking, staging, and dispatch areas.
  • Storage options: floor stacking, shelving, pallet racking, and bin storage.
  • Fixed and dynamic location systems.
  • Product slotting based on movement, size, handling needs, and compatibility.
  • Layout bottlenecks and their effects on productivity and inventory control.
  Module 3: Receiving and Put-Away  
  • Purchase orders, delivery documents, and expected receipts.
  • Quantity, condition, and item identification checks.
  • Recording shortages, overages, damage, and discrepancies.
  • Controls for acceptance, quarantine, and release.
  • Put-away rules and location confirmation.
  • Traceability through labels, barcodes, lot numbers, and serial numbers.
  • Timely recording of receipts and stock movements.
  Module 4: Storage, Stock Rotation, and Replenishment  
  • Storage discipline and location integrity.
  • FIFO and FEFO principles, applications, and limitations.
  • Batch, lot, and expiry-date management.
  • Controls for slow-moving, obsolete, damaged, and expired stock.
  • Replenishment of picking locations.
  • Supervision and review of stock rotation compliance.
    Day 2: Order Fulfillment and Inventory Accuracy Module 5: Picking Strategies and Order Fulfillment  
  • Discrete, batch, zone, and wave picking.
  • Selecting picking strategies for different order profiles.
  • Pick paths, location sequencing, and travel reduction.
  • Replenishment coordination and stock availability.
  • Picking verification and error prevention.
  • Packing, staging, and dispatch confirmation.
  • Handling short picks, substitutions, cancellations, and returns.
  Module 6: Inventory Records and Accuracy Controls  
  • Item master data, units of measure, and location records.
  • On-hand, available, allocated, and quarantined stock.
  • Transaction controls for receipts, transfers, issues, returns, and adjustments.
  • Common causes of physical and system stock mismatches.
  • Barcode scanning and WMS control points.
  • Inventory reconciliation and supporting documentation.
  • Measuring inventory accuracy and interpreting discrepancies.
  Module 7: Cycle Counting and Physical Inventory  
  • Cycle counting versus full physical inventory.
  • ABC classification and risk-based count priorities.
  • Count frequency based on value, movement, and discrepancy history.
  • Count preparation, blind counting, and movement controls.
  • Recounts, variance investigation, and adjustment approval.
  • Root cause analysis and corrective action follow-up.
  • Reviewing the effectiveness of the counting program.
  Module 8: Shrinkage Reduction and Inventory Protection  
  • Sources of shrinkage: loss, damage, theft, misplacement, and recording errors.
  • Access controls and accountability for stock movements.
  • Controls for high-value and sensitive inventory.
  • Returns, write-offs, scrap, and disposal controls.
  • Exception reporting and unusual transaction patterns.
  • Investigating recurring losses and unexplained adjustments.
  • Preventive and detective controls for shrinkage reduction.
    Day 3: Performance Management, Process Review, and Improvement Module 9: Warehouse Productivity and Inventory KPIs  
  • Receiving productivity and dock-to-stock time.
  • Put-away productivity and replenishment performance.
  • Picking productivity and order accuracy.
  • Inventory accuracy and cycle count variance.
  • Space utilization and storage capacity.
  • Shrinkage, damage, and expiry indicators.
  • Defining KPI formulas, data sources, and reporting boundaries.
  • Interpreting trends while balancing speed, accuracy, and service.
      Module 10: Supervising and Auditing Warehouse Processes  
  • Process mapping and identification of critical control points.
  • Reviewing procedures against actual warehouse practices.
  • Tracing transactions from documents to systems and physical stock.
  • Reviewing approvals, access rights, and segregation of duties.
  • Identifying control gaps and recurring process exceptions.
  • Documenting findings with clear supporting evidence.
  • Prioritizing corrective actions and tracking closure.
  Module 11: Warehouse Improvement Planning  
  • Identifying bottlenecks, unnecessary movement, and rework.
  • Improving layout, slotting, and picking arrangements.
  • Addressing inventory discrepancy root causes.
  • Standardizing transaction recording and exception handling.
  • Assigning improvement owners and measurable targets.
  • Monitoring results and sustaining operational improvements.
  Module 12: Capstone — Warehouse Operations and Inventory Improvement Plan  
  • Review a warehouse scenario containing layout, transaction, inventory, and performance information.
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  • Recommend appropriate FIFO or FEFO controls.
  • Develop a cycle counting and inventory reconciliation plan.
  • Propose controls to reduce shrinkage and improve traceability.
  • Select relevant KPIs and define their calculation and reporting requirements.
  • Produce a prioritized improvement plan with responsibilities and expected outcomes.
 

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