Duration 4 Days – 28 hrs.
Overview
The AI Digital Marketing: Master SEO, Ads & Sales Training Course is a comprehensive, hands-on training program designed to help marketing professionals, business owners, entrepreneurs, sales teams, and digital agencies leverage Artificial Intelligence (AI) to enhance marketing performance, improve customer acquisition, optimize advertising campaigns, increase search engine visibility, and drive revenue growth.
This course combines the latest AI-powered marketing tools and techniques with proven digital marketing strategies, covering Search Engine Optimization (SEO), Google Ads, Social Media Advertising, Content Marketing, Lead Generation, Sales Funnel Optimization, Marketing Automation, AI-Powered Analytics, and Customer Engagement. Participants will learn how to use Generative AI platforms such as ChatGPT and other AI-powered marketing tools to streamline workflows, create high-quality content, automate campaigns, and improve marketing ROI.
By the end of the course, participants will have the skills to build an AI-enhanced digital marketing ecosystem that generates traffic, leads, conversions, and sustainable business growth.
Objectives
- Understand the role of AI in modern digital marketing
- Apply AI tools to improve marketing productivity and efficiency
- Develop SEO strategies using AI-assisted keyword research and content optimization
- Create and optimize Google Ads and social media advertising campaigns
- Generate high-converting marketing content using Generative AI
- Build effective lead generation and customer acquisition funnels
- Implement AI-powered marketing automation workflows
- Analyze marketing performance using AI-driven insights and analytics
- Optimize sales processes and conversion rates
- Develop an integrated AI digital marketing strategy for business growth
Target Audience
- Marketing Managers
- Digital Marketing Specialists
- Sales and Business Development Teams
- Entrepreneurs and Business Owners
- E-Commerce Professionals
- Marketing Consultants
- Social Media Managers
- SEO Specialists
- Content Creators
- Advertising Professionals
- Growth Marketing Teams
- Customer Acquisition Teams
- Startup Founders
- Digital Agencies
Prerequisites
- Basic understanding of marketing concepts
- Familiarity with internet and social media platforms
- Basic computer literacy
- No prior AI experience required
Course Outline
Day 1 – Foundations of AI-Powered Digital Marketing
Module 1: Introduction to AI in Marketing
- Evolution of AI in marketing
- Understanding Generative AI
- AI-powered marketing ecosystem
- Marketing transformation through AI
- Opportunities and limitations of AI
Module 2: AI Tools for Marketing Professionals
- ChatGPT for marketing
- AI writing assistants
- AI image generation tools
- AI video creation tools
- Marketing automation platforms
Module 3: Digital Marketing Fundamentals
- Customer journey mapping
- Marketing funnels
- Traffic generation channels
- Lead generation fundamentals
- Customer acquisition strategies
Module 4: Prompt Engineering for Marketing
- Effective prompting techniques
- Content generation prompts
- Advertising copy prompts
- SEO content prompts
- Sales messaging prompts
Hands-On Workshop
- Creating marketing prompts
- Developing AI-assisted marketing content
Day 2 – AI-Powered SEO and Content Marketing
Module 5: Search Engine Optimization (SEO) Fundamentals
- How search engines work
- SEO ranking factors
- On-page SEO
- Technical SEO overview
- Off-page SEO strategies
Module 6: AI-Assisted Keyword Research
- Keyword discovery techniques
- Search intent analysis
- Competitor keyword research
- Topic clustering
- AI-driven content planning
Module 7: Content Marketing with AI
- Blog content creation
- Landing page content
- Product descriptions
- Email marketing content
- Social media content generation
Module 8: SEO Content Optimization
- Content structure optimization
- Meta titles and descriptions
- Internal linking strategies
- Content audits
- SEO performance measurement
Hands-On Workshop
- AI-generated SEO content creation
- Keyword research exercise
- Website content optimization
Day 3 – AI-Powered Advertising and Lead Generation
Module 9: Google Ads and AI Advertising
- Search campaigns
- Display campaigns
- Performance Max campaigns
- AI bidding strategies
- Conversion optimization
Module 10: Social Media Advertising
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- TikTok Ads overview
- Audience targeting strategies
Module 11: AI-Powered Ad Creative Development
- Ad copy generation
- Creative testing
- Visual content creation
- AI-generated marketing assets
- Campaign personalization
Module 12: Lead Generation Systems
- Lead magnets
- Landing pages
- Lead capture strategies
- Marketing funnels
- Lead nurturing processes
Hands-On Workshop
- Building advertising campaigns
- Creating AI-generated ad creatives
- Designing lead generation funnels
Day 4 – AI Sales, Automation, Analytics, and Business Growth
Module 13: AI for Sales Enablement
- AI-assisted sales communication
- Sales proposal generation
- Personalized outreach
- Customer engagement strategies
- Sales productivity enhancement
Module 14: Marketing Automation
- Email automation
- Customer journey automation
- Lead nurturing automation
- CRM integration
- AI-driven workflow optimization
Module 15: Analytics and Performance Measurement
- Marketing KPIs
- SEO analytics
- Advertising metrics
- Conversion tracking
- Customer acquisition cost (CAC)
- Return on Investment (ROI)
Module 16: AI-Powered Customer Insights
- Audience segmentation
- Customer behavior analysis
- Predictive analytics
- Personalization strategies
- Customer lifetime value optimization
Module 17: Developing an AI Digital Marketing Strategy
- Marketing technology stack planning
- AI implementation roadmap
- Team readiness assessment
- Budget planning
- Scaling marketing operations
Capstone Project
- SEO plan
- Content marketing strategy
- Paid advertising strategy
- Lead generation funnel
- Sales enablement framework
- Marketing automation workflow
- Analytics and reporting structure
