Duration 3 days – 21 hrs
Overview
The SEO Fundamentals and Practical Application Training Course is designed to provide participants with a strong foundation in Search Engine Optimization and how it is applied in real business websites. The course covers essential SEO concepts, keyword research, on-page optimization, technical SEO basics, content optimization, link-building fundamentals, SEO tools, performance tracking, and practical website audit activities.
This training is ideal for beginners and professionals who want to understand how SEO helps improve website visibility, organic traffic, search rankings, and digital marketing performance.
Objectives
- Understand the core principles of Search Engine Optimization.
- Explain how search engines crawl, index, and rank websites.
- Conduct basic keyword research for websites, products, and services.
- Apply on-page SEO techniques to improve page relevance and ranking potential.
- Optimize website content using SEO best practices.
- Identify basic technical SEO issues affecting website performance.
- Understand the importance of backlinks and off-page SEO.
- Use SEO tools for keyword research, website analysis, and performance monitoring.
- Conduct a basic SEO audit of a website.
- Create a practical SEO action plan for improving organic search visibility.
- Conduct basic keyword research for websites, products, and services.
- Apply on-page SEO techniques to improve page relevance and ranking potential.
Audience
- Marketing professionals
- Digital marketing staff
- Content writers and copywriters
- Website administrators
- Business owners and entrepreneurs
- Social media managers
- E-commerce staff
- SEO beginners
- Web designers and developers who want to understand SEO basics
- Sales and business development teams involved in online lead generation
Prerequisites
- Basic computer and internet browsing skills
- Basic understanding of websites and digital marketing is helpful but not required
- Access to a laptop for hands-on exercises
- Optional: Access to a company website, blog, landing page, or sample website for SEO audit practice
Course Content
Day 1: SEO Foundations and Keyword Research
Module 1: Introduction to SEO
- What is Search Engine Optimization?
- Importance of SEO in digital marketing
- Organic search vs. paid search
- SEO vs. SEM
- How SEO supports brand visibility, leads, and sales
- Common SEO myths and misconceptions
Module 2: How Search Engines Work
- Crawling, indexing, and ranking explained
- Search engine results pages
- Ranking factors overview
- Search intent and user behavior
- Importance of relevance, authority, and user experience
Module 3: SEO Strategy and Website Goals
- Setting SEO objectives
- Understanding target audience and buyer intent
- Mapping SEO with business goals
- Identifying website conversion goals
- Choosing priority pages for optimization
Module 4: Keyword Research Fundamentals
- What are keywords?
- Short-tail vs. long-tail keywords
- Branded vs. non-branded keywords
- Informational, navigational, commercial, and transactional keywords
- Keyword difficulty and search volume
- Keyword research tools overview
Module 5: Practical Keyword Research Workshop
- Finding keywords for products and services
- Grouping keywords by topic and search intent
- Selecting primary and secondary keywords
- Creating a keyword map for website pages
- Activity: Build a basic keyword list for a sample website
Day 2: On-Page SEO and Content Optimization
Module 6: On-Page SEO Essentials
- Page titles and title tags
- Meta descriptions
- Header tags: H1, H2, H3
- URL structure best practices
- Internal linking
- Image optimization and alt text
- Keyword placement and density best practices
Module 7: SEO Content Writing
- Writing content for users and search engines
- Understanding search intent in content creation
- Creating SEO-friendly headlines
- Content structure and readability
- Using keywords naturally
- Avoiding keyword stuffing
- Content freshness and updates
Module 8: Landing Page and Blog SEO
- Optimizing service pages
- Optimizing product pages
- Optimizing blog articles
- Creating topic clusters
- Basic content calendar planning
- Using FAQs for SEO
Module 9: Local SEO Fundamentals
- What is local SEO?
- Importance of Google Business Profile
- Local keywords and location-based search
- Reviews and local ranking signals
- NAP consistency: Name, Address, Phone
- Local SEO for Philippine businesses
Module 10: Hands-On On-Page SEO Activity
- Review a sample web page
- Improve title tag and meta description
- Rewrite headings for SEO
- Identify missing internal links
- Optimize a sample content section
- Activity: On-page SEO checklist application
Day 3: Technical SEO, Off-Page SEO, Tools, and SEO Audit
Module 11: Technical SEO Basics
- Website speed and performance
- Mobile-friendly design
- Secure website: HTTPS
- XML sitemap
- Robots.txt
- Broken links and redirects
- Duplicate content issues
- Basic crawlability and indexability checks
Module 12: Off-Page SEO and Link Building
- What is off-page SEO?
- Importance of backlinks
- Quality vs. quantity of backlinks
- Safe and ethical link-building practices
- Brand mentions and citations
- Guest posting and digital PR basics
- Avoiding black-hat SEO practices
Module 13: Introduction to SEO Tools
- Google Search Console overview
- Google Analytics overview
- Google Keyword Planner
- PageSpeed Insights
- Screaming Frog SEO Spider overview
- Ahrefs, SEMrush, Ubersuggest, and other SEO tools
- Basic reporting and monitoring
Module 14: SEO Performance Measurement
- Key SEO metrics
- Organic traffic
- Keyword rankings
- Click-through rate
- Impressions and clicks
- Bounce rate and engagement
- Conversions from organic search
- Creating a basic SEO report
Module 15: SEO Audit and Action Planning Workshop
- What is an SEO audit?
- Basic SEO audit checklist
- Reviewing website structure
- Checking metadata and content quality
- Identifying technical SEO issues
- Prioritizing SEO improvements
- Activity: Create a basic SEO action plan
