Duration 2 days – 14 hrs
Overview
This course equips sales and marketing professionals with the skills to use AI tools to drive faster content creation, market research, trend analysis, and visual branding. Participants will learn how to use Grok for real-time trend tracking, ChatGPT and Jasper for creating blog posts, sales materials, and ad copy, and Canva AI for producing professional visuals and branded presentations — all integrated into daily workflows.
Objectives
- Track industry trends and conduct quick market research using Grok.
- Create high-quality sales and marketing content using ChatGPT and Jasper.
- Design AI-powered branded visuals and presentations with Canva AI.
- Develop faster marketing campaigns and sales assets using GenAI tools.
- Integrate AI into sales and marketing workflows for maximum productivity.
Audience
- Sales and marketing professionals, content creators, and digital marketers.
- Business development teams, brand managers, and entrepreneurs.
- Anyone in commercial roles looking to boost output and creativity using AI.
Prerequisites
- Basic knowledge of sales and marketing processes.
- Prior exposure to AI tools like ChatGPT (recommended but not required).
Course Content
Day 1: AI for Research and Content Creation
- Introduction to AI for Sales & Marketing:
- How AI transforms content, research, and brand engagement
- Best practices and ethical considerations in AI marketing
- Grok for Market Research and Trend Tracking:
- Using Grok to spot real-time trends, consumer behavior, and competitor movements
- Practical demo: Setting up alerts and extracting market insights
- ChatGPT and Jasper for Content Creation:
- Writing engaging blog posts, whitepapers, and email campaigns
- Creating persuasive sales content and ad copy
- Prompt engineering for better content outcomes
Day 2: AI for Visual Content and Campaign Assembly
- Canva AI for Branded Visuals and Presentations:
- Using Canva Magic Design and Magic Media to generate on-brand designs
- Creating sales decks, social media assets, and product visuals quickly
- Hands-on design exercises with Canva AI templates
- Building an AI-Driven Sales & Marketing Workflow:
- Integrating Grok, ChatGPT/Jasper, and Canva into daily sales and marketing operations
- Examples of full AI-driven campaigns from trend spotting to content deployment
- Tools for project management and team collaboration with AI outputs
Final Hands-On Activity:
- Mini project: Participants will track a market trend with Grok, create a blog post and ad copy with ChatGPT/Jasper, and design a branded presentation with Canva AI.
