Duration 2 days – 14 hrs
Overview
This course empowers leaders, strategists, and innovation teams to harness advanced AI tools like ChatGPT and Claude for high-impact business innovation and strategic decision-making. Participants will explore how to use AI for scenario planning, brainstorming new products and services, generating campaign strategies, and evaluating business decisions with creativity, speed, and precision.
Objectives
- Use ChatGPT and Claude to explore future scenarios and business strategy options.
- Generate creative ideas for product development, naming, and go-to-market strategies.
- Design and evaluate marketing campaigns using AI-generated insights.
- Make faster, more informed business decisions with the help of AI-powered simulation and feedback loops.
- Integrate GenAI tools into existing decision-making and innovation workflows.
Audience
- Business leaders, innovation managers, product owners, and strategists
- Marketing executives, R&D teams, and transformation officers
- Senior professionals driving growth, ideation, and competitive advantage
- Consultants and facilitators supporting executive-level planning sessions
Prerequisites
- Experience in strategic planning, product development, or innovation management
- Familiarity with using AI tools like ChatGPT or Claude for basic use cases
- No programming skills required
Course Content
Day 1: Strategic Thinking with AI – Exploration and Scenario Planning
Session 1: Foundations of AI-Augmented Innovation
- What AI brings to decision-making and creativity
- Real-world examples of AI used in product, market, and campaign innovation
- How ChatGPT and Claude differ in strategic thinking use cases
Session 2: Scenario Planning Using ChatGPT & Claude
- Setting strategic contexts and assumptions
- Generating best-case, worst-case, and wildcard business scenarios
- Evaluating risks and opportunities through conversational simulations
- Hands-on activity: Build a scenario plan for a product launch or market entry
Session 3: Rapid Ideation and Opportunity Framing
- Prompting techniques for divergent thinking
- Using AI to identify emerging trends and market gaps
- AI-assisted SWOT and PESTLE brainstorming
Day 2: Creative Execution and Decision Modeling
Session 4: Product Naming & Concept Testing with AI
- Generating names and taglines using tone, audience, and industry context
- Using Claude for longer-form creative briefs and brand narratives
- Hands-on activity: Generate and evaluate product names and positioning options
Session 5: Campaign Strategy and Innovation Mapping
- Creating AI-powered go-to-market strategy options
- Mapping messaging, channels, and creative angles using ChatGPT + Claude
- Hands-on activity: Build a campaign concept with core messages and channels
Session 6: Decision-Making Simulations and AI-Aided Evaluation
- Framing strategic choices and simulating outcomes
- Using multi-perspective prompts to test assumptions and stress-test plans
- Integrating AI into decision workshops and leadership sessions
Final Hands-On Project:
Participants will select a business challenge and build a full innovation & strategy session using ChatGPT or Claude—from scenario planning to campaign concept and simulated decision outcomes.
